How It Works

Key Functions

From first contact with a story to distribution across every channel, seven functions keep the library credible and current.

1. 01

   Content Collection

   Gather news, reports, footage, photography and information from multiple sources in different parts of the world.

2. 02

   Content Verification

   Establish processes for checking, validating and contextualising information before publication.

3. 03

   Content Curation

   Identify stories and information that are relevant to the audience and editorial agenda.

4. 04

   Content Production

   Develop raw information and media assets into publishable stories and multimedia content.

5. 05

   Content Archiving

   Build a searchable and organised digital media library.

6. 06

   Content Distribution

   Supply content to television, websites, social media, apps, newsletters and other platforms.

7. 07

   Content Repurposing

   Convert one source story into multiple formats; video, article, social clip, podcast, graphic, etc.